2021 Virtual Mission to 24th Meetings of ASEAN Tourism Ministers (M-ATM)

The US-ASEAN Business Council is registering senior-level executives for its 2021 Virtual Mission to the 24^th Meetings of the ASEAN Tourism Ministers (24^th M-ATM) taking place virtually Tuesday, 2 February 2021 to Friday, 5 February 2021 hosted by Cambodia. The mission will consist of an annual plenary session with the Tourism Ministers and/or National Tourism Organizations (NTOs) and will propose bilateral meetings with ASEAN Tourism Ministers, ASEAN+3 Tourism Ministers, and the U.S. Embassy Phnom Penh.
The deadline for registration and submission of materials is Friday, January 29 COB (SGT).

Registration link: https://www.usasean.org/mission/registration
Note: Once your registration is initiated using the link in this invitation, you have the option to cancel your registration to receive a full refund up to January 19 (Washington D.C.). After this date, your registration cannot be canceled and you will be responsible for all registration fees.
This will be the 4^th consecutive mission and engagement with ASEAN Tourism Ministers and NTOs since 2018. The mission themes focus on following:

1. ensuring tourism sector resilience in COVID-19 response and recovery strategies,
2. accelerating digital transformation, and
3. supporting travel bubbles and similar arrangements that encourage the return and confidence in travel.

• Key insights/ statistics for the inbound tourism and customer behavior trends (e.g. more domestic travel, increased adoption of digital payment options)
• Best practices for ASEAN to consider in the negotiation and implementation of:
  • Travel bubbles
  • Statement on ASEAN Travel Corridor Arrangement
  • Declaration on ASEAN Digital Tourism
• Tourism strategies for COVID-19 economic recovery
  • ASEAN Tourism MSMEs – how the committee could further support the government to improve livelihood for those who got affected by the pandemic
  • Domestic tourism – driving domestic demand, intra-ASEAN business travel and MICE

1. Brunei Ministry of Primary Resources and Tourism
2. Cambodia Ministry of Tourism
3. Indonesia Ministry of Tourism and Creative Economy  
4. Lao PDR Ministry of Information, Culture, and Tourism
5. Malaysia Ministry of Tourism, Arts and Culture (MOTAC)
6. Myanmar Ministry of Hotels and Tourism (MOHT)  
7. Philippines Department of Tourism (DOT)
8. Singapore Tourism Board (STB)
9. Thailand Ministry of Tourism and Sports
10.  People’s Republic of China Ministry of Tourism and Culture
11.  Japan Tourism Agency
12.  Republic of Korea Ministry of Tourism
13.  U.S. Embassy Phnom Penh
14.  ASEAN Secretariat